- Find features easily with Microsoft Office®-style ribbon and large explanatory tooltips
- Get a quick start on your mailing with 50 high-quality, professional themes
- Themes look the same in all major Web email providers
- Send seasonal newsletters with well-designed holiday themes
- Instantly create new messages from a library of your previous mailings
- Quickly change the design of your message by applying a layout
- Instantly see how a new theme or layout will look with live preview
- Insert and resize pictures in one click with picture placeholders
- Start new mailings by making a copy of a previous one
- Sleek, Windows 7®-style look
- WYSIWYG message editor
- Edit the plain text version of your mailing directly with Plain Text view
- Personalize each email: instantly insert merge fields with a single click
- Cut and paste your message directly from Microsoft Word®
- Open HTML documents created by all Web page editors, e.g. Adobe Dreamweaver®
- Customize your emails with your own text, logo, and HTML
- Attach files to your outgoing messages
- Automatically embed images used in your email
- Easily change the background picture and background, text and link colors
- Insert HTML tables into your email
- Edit the HTML directly with Code view
- Work rapidly in Code view with color-coded tag highlighting
- See how the final message looks with built-in Preview view
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- Mailings are automatically and conveniently saved in mailing view (but you can still open and save files)
- Instantly create a new message based on a previous mailing
- Tabs make managing lists as easy as using a spreadsheet
- Rename and move tabs and set them to custom colors
- Tabs save their lists' sort, filter, custom query and email field
- Import contacts directly from Microsoft Outlook®
- Subscription manager to reduce your unsubscribe rate by sending customers precisely the information they want
- Advanced sort dialog lets you target your customers precisely (e.g. sort by state, then by income, then by email address)
- Collect email addresses, subscribe dates, IP addresses, demographic info, and other custom fields from your Web site directly into your database
- Import mailing lists in plain text and CSV (Microsoft Excel®) formats
- Automatic list management with subscribe, unsubscribe and bounce handling
- Download bounce messages, unsubscribe the addresses, and delete the messages from your mail server
- Automatically distinguish between hard and soft bounces, unsubscribes, whitelist verifications and messages blocked by spam filters
- Multiple list support with import, subscribe and send to specific table
- Built-in database lets you add, edit and delete tables and fields from directly within the program
- Edit your list data instantly with WYSIWYG editing, just like a spreadsheet
- Customize the confirmation pages users see when subscribing and unsubscribing from your emails or Web site
- Create a different custom subscribe and unsubscribe page for each list
- Find the address you want with find address and filtering
- Click column headers to sort your database the way you want it
- Instantly navigate through your database with go to address, start and end buttons, scrollbar tips, and mouse wheel support
- List import lets you specify record separators such as commas and semicolons
- Automatic list cleaning with duplicate and invalid addresses removed upon import and send
- Remove duplicate addresses with one-step list cleaning feature
- Automatic anti-spam features keep your customers happy
- Automatic database backup guards the safety of your data
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- Built-in scheduled mailings let you set date, time, list, saved query, sender account, email subject, and attachments
- Limit messages sent per hour
- Built-in direct send feature, so you don’t need a separate SMTP server
- Multithreaded send rapidly blasts tens of emails at the same time
- Set up multiple accounts and choose the one to use from a simple dropdown
- The only desktop software with a mailing frequency limiter to reduce your unsubscribe rate by preventing an excessive number of messages from accidentally being sent to any individual
- Avoid legal penalties by automatically complying with U.S. anti-spam law
- Easily test response rates for different versions of your message by sending to a subset of your list
- Automatically send in combined HTML and plain text formats, so recipients on AOL can view the message
- Optionally send as plain text only to speed up mailings
- Automatically merge fields from your database for the message text, subject, and sender info
- Auto responders: Reply instantly to sales requests and other customer email based on rules you define
- Send scheduled mailings at a specific date and time
- Send to a targeted subset of your list with the find (query) feature
- Connect to your own live SQL database, including Microsoft Access®, Microsoft SQL Server®, MySQL®, Oracle®, and other databases which support ODBC
- Write tracking data to your own SQL database
- Save bounce and unsubscribe emails to your database so they're easily searchable by your customer service staff
- Run advanced SQL queries, e.g. inner joins, with the custom query feature
- Save and re-use your custom queries with a single click
- Merge data from your custom SQL views in your mailing
- Automatically recover interrupted mailings without sending duplicate emails
- Automatically corrects many kinds of email address typos
- High-speed sending: speed determined by your Internet connection speed and amount of memory in your PC
- Separate bounced messages from human replies with a different Reply to address
- Send to a range of test addresses so you can see what the mail will look like before it’s sent
- Pause your mailing, edit your message on the fly, and resume where you left off
- Log mailing results to your hard disk in comma-separated value (CSV) format for mailing recovery
- Supports automated batch files through a command line interface
- Supports outgoing email (SMTP) servers with or without login (authentication)
- Send with or without tracking turned on
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- Delivery tracking: Chart how many customers received, opened and clicked on the email, and how many times they opened the email
- Click tracking: Chart exactly which links your customers clicked on and how many times they clicked on each link
- Unsubscribe tracking: Chart what percentage of your customers unsubscribed after each mailing
- Easy drill-down: Simply click on any part of a summary chart to drill down to the corresponding data for individual customers
- Filtering: See exactly which of your customers opened a mailing, clicked any link, or clicked a specific link, and send them a followup mailing
- Interest level: See how many times your customers opened a mailing, clicked any link, or clicked a specific link, and send a followup mailing to only those displaying a high level of interest
- Ctrl+click on the links clicked chart to see the actual Web pages to which your customers clicked through
- Preview and print summary charts, in color
- Built-in Web server to track customer response
- Open database format: View data and run custom reports with Microsoft Access® or Crystal Reports®
- Works with dynamic IP addresses, static address not required
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- Message text may be written in most languages supported by Windows, and multiple character sets are supported
- Live subscribe/unsubscribe confirmation messages may be displayed in English, German, Dutch, Spanish, French, Italian, and Portuguese
- Program and documentation are available in English
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