A gentle introduction to email marketing

Anconia RocketSales ’10 lets you send personalized HTML email and tracking live clicks, right from your own PC. It’s got live tracking, live subscribe from your Web site, and a visual HTML editor.

Here the key steps to sending successful email marketing mailings.

Before the mailing

• Build your opt-in list by collecting user registrations on your Web site.
• Get an SMTP server
• Get a tracking server

Send the mailing

1. Upload images to Web server
2. Compose your message
3. Add your physical address at the bottom
4. Test with recipients’ email programs
5. Test with spam filters
6. Repeat:
• Send a portion of the mailing
• Check response and unsubscribe rates and optimize
7. Process bounces and unsubscribes

Analyze the results

• From the Reports tab, compare link click and unsubscribe rates vs. historical rates.
• Analyze how the mailing could be improved before sending the next mailing.
• Wait a minimum of 4 weeks before large mailings to keep customers happy and minimize unsubscribe rates.